COMPANY

COMPANY HISTORY  
COMPANY HISTORY BRAND HISTORY
Aug. SANEI Co., Ltd. was established with capital of ¥2 million at 3-chome, Honmachi, Higashi-ku (now Chuo-ku), Osaka City.
The Textile Department was launched.
1949  
Aug. The Apparel Department was established to start the manufacturing and wholesale business for ready-to-wear garments.
1961  
Mar. The Tokyo office was established as base of operations for Tokyo.
1964  
Oct. Founder Toshihiko Miyake was appointed Chairman of the Board and Katsuhiko Miyake became President and CEO.
1977
Oct. The women's apparel brand "VIVAYOU" was launchd to enter the brand producing business.
Sep. Start of directly operated retail store development.
1979
Oct. The women's apparel brand "BOSCH" was launched.
  1981
May. The women's apparel brand "Pinky & Dianne" was launched.
  1983
May. The men's apparel brand "Arbatax" was launched (the name was changed to "abx" in February 1994).(in September 2007, the brand became part a FREE'S INTERNATIONAL CO., LTD.)
  1984
Jun. The women's apparel brand "NOVESPAZIO" was launched.
Sep. The company name was changed to SANEI-INTERNATIONAL CO., LTD.
It began operating a two-head office system (Osaka and Tokyo).
1987  
  1988
May. The women's apparel brand "Vert Dense" was launched.
   
Dec. INT TRAVEL Co., Ltd. was established and began providing domestic and international travel services.
1989
May. The sports casual wear brand "PEARLY GATES" was launched.
An exclusive contract was signed with Nobuo Serizawa, a professional golf player, to endorse "PEARLY GATES" golf apparel.
Mar. Capital was increased to ¥200 million.
1991
Aug. The women's apparel brand "NATURAL BEAUTY" was launched.
Dec. Previously scattered functions of the Tokyo Head Office were integrated and moved to 1-2-5 Shibuya, Shibuya-ku (the current address).
1992  
  1993
Mar. The women's apparel brand "BODY DRESSING" was launched.
Jan. PlaX Co., Ltd. was established as a company for the design and interior design of Sanei's self operated retail stores.
1995
Apr. The specialty stores "FREE'S" was launched (its name was changed to "FREE'S SHOP" in September 2003, the brand became part of FREE'S INTERNATIONAL
CO., LTD., in September 2005).
Nov. Katsuhiko Miyake was appointed Chairman of the Board and Masahiko Miyake became President and CEO.
1996
Mar. Two new "BODY DRESSING" lines, "BODY DRESSING Deluxe", a luxury line and "PROPORTION BODY DRESSING", a working style line, were launched to join BODY
DRESSING".
Aug. The women's apparel brand "NATURAL BEAUTY BASIC" was launched.
Dec. The American women's apparel brand, "JILLSTUART" was launched as a licensed business operation in Japan.
  1997
Apr. The American clothing and lifestyle goods brand, "kate spade NEW YORK" was launched as licensed business operation in Japan.
  1998
Jun. The American women's apparel brand, "VIVIENNE TAM" was launched as a licensed business operation in Japan.
Nov. The women's apparel brand "HUMAN WOMAN" was launched.
Mar. Last Call Co., Ltd. was established to enter the outlet business.
Jun. Pinky Girls Co., Inc.(The company was recorganized as G.M.C. CO., LTD. from 2001 to 2005, in 2005 the company became FREE'S INTERNATIONAL CO., LTD.)
was estabelished to enter enter sexy casual market.
Jul. Capital was increased to ¥600 million.
1999  
Aug. Capital was increased to ¥1,208.6 million.
2000
Feb. The women's apparel brand "Pinky Girls" was launched (in September 2005, the brand became part of FREE'S INTERNATIONAL CO., LTD.).
Aug. The Proportion line was spun off from the "BODY DRESSING" to form a new brand, "PROPORTION BODY DRESSING".
"BODY DRESSING Deluxe," was also added and combined with "BODY DRESSING" later.
Jan. SANEI INTERNATIONAL USA LLC was established in New York as an information base in the United States.
May. SANEI INTERNATIONAL KOREA CO., LTD. was established as a sales subsidiary in Korea.
Jul. SANEI INTERNATIONAL TAIWAN CO., LTD. was established as a sales subsidiary in Taiwan.
Sep. The internal-company system was introdused.
2002
Aug. The American golf apparel brand "Callaway Golf Apparel" was lanched (its name was changed to "Callaway Apparel" in September 2008) as a licensed business operation in Japan.
Nov. The women's apparel brand "MATERIA" was launched.
Jan. SANEI INTERNATIONAL TRADING (Shanghai) CO., LTD. was established as a purchansing subsidiary for production and trading in Shanghai.
Sep. UNIT & GUEST CO., LTD., SANEI-LOGISTICS CO., LTD., were established.
C.S.F. LIMITED was established as a sales subsidiary in Hong Kong.
Capital was increased to ¥2,568.6 million.

SANEI-INTERNATIONAL CO., LTD. was listed on the Second Section of the Tokyo Stock Exchange.
2003
Feb. The women's apparel brand "Barbie" was launched.
Apr. NINGBO SANEI FASHION CO., LTD. was jointly established with a local partner as a sales subsidiary in Shanghai.
Sep. ANGLOBAL ltd. became a wholly owned subsidiary.
2004
Feb. The women's apparel brand "& by P&D" was launched (in September 2005, the brand became part of FREE'S INTERNATIONAL CO., LTD.).
Aug. The children's apparel brand "Barbie Kids" was launched.
Sep. The brands "MARGARET HOWELL" and "A.D.S." were entrused to ANGLOBAL ltd.
Aug. SANEI-INTERNATIONAL CO., LTD. was transferred to the 1st section of the Tokyo Stock Exchange.
Sep. "FREE'S SHOP" and "& by P&D" were spun off into a separate company and merged with "Pinky Girls" of G.M.C. Co., Ltd.,
to launch FREE'S INTERNATIONAL CO., LTD.,
Oct. SANEI BRANDS LLC was established in the United States as a sales and investment subsidiary.
2005
Feb. The children's apparel brand "JILLSTUART NEWYORK" was launched.
Mar. The women's apparel brand "ADORE" was launched.
Oct. Opened own on-line shopping site "SELECSONIC"
Aug. Capital was increased to ¥7,347.37million.
2005
Aug. The clothing and goods brand, "uni:que par vert dense" was launched.
Apr. Obtained trademarks right of "JILLSTUART" brand for Asian Territory.
2007 H19
Oct. The women's apparel brand "DIANE VON FURSTENBERG" was launched.
(the brand became part of UNIT&GUEST CO., LTD.)
Feb. SANEI INTERNATIONAL SHANGHAI CO.,LTD.(Shanghai) was establish as a
subsidiary for production and sales in Shanghai.
Nov. Masahiko Miyake was appointed Chairman of the Board and Takahiko Miyake
become President and CEO.
2008 H20
Aug. The new style select shop "JILL by JILLSTUART" was launched.

The select shop "capesemile" was launched.
Sep. The select shop "Flavor Dresser" was launched.
  2009 H21
May. The men's apparel brand "FREE'S SHOP MEN" was launched.
Sep. The lifestyle-theme selection shop "FREE'S MART" was launched.
May. Sanei Production Network Co.,Ltd. was establish as a subsidiary for Production Administration and Distribution.
2010 H22
Feb. The women's apparel brand "N.Natural Beauty Basic" was launched.
Sep. The women's apparel brand "Biancheri tutu" was launched.
  The select shop "charlot Desert" was launched.
Mar. Tokyo Head Office were moved to 2-21-1 Tamagawa, Setagaya-ku and Press room were moved to 1-2-3 Kiaaoyama, Minato-ku.
JUN. Established the joint holding company, TSI HOLDINGS, with Tokyo Style Co., Ltd. by joint stock transfer.
2011”N
Feb. The UK lifestyle goods brand, "Cath Kidston" was launched as licensed business operation in Japan.
The women's apparel brand "ƒ¿A" was launched.
     
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